If we are honest any really serious music artist wouldn't have a calendar at all. Even the 'natural' photos are posed.
But it's clever really. What's it designed to do? Get people noticing, thinking, discussing....... It's already achieved that and we've only glimpsed the cover.
I'm afraid the new target audience is not the converted, or dare I say it, the mums or the middle-aged . I've never bought myself a calendar before, but now I'm thinking I may well this time round, for a dare, just to be provocative and embarass my son even more than I do now.
And, yes the warning signals were there - all those months down the gym.
But I like the scruffy look, more than the formal (black suit for a special treat of course).
However, the future music quality is important to me. I don't want him singing just anything..... that's not what this long wait has been all about.
The calendar is a bit of frivolity. There's room for both.